Yasir Ali Soomro

Artificial Intelligence Adoption by SMEs to Achieve Sustainable Business Performance: Application of Technology–Organization–Environment Framework

Saeed Badghish, Yasir Ali Soomro · Sustainability · 2024 · 134 citations · Full text

Artificial Intelligence, Innovation Adoption, Business Intelligence +19

Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior

Muhammad Yaseen Bhutto, Xiaohui Liu, Yasir Ali Soomro et al. · Sustainability · 2020 · 129 citations · Full text

Sustainable Consumption, Green Marketing, Consumer Uncertainty +26

Determinants of Green Innovation to Achieve Sustainable Business Performance: Evidence From SMEs

Yasser Baeshen, Yasir Ali Soomro, Muhammad Yaseen Bhutto · Frontiers in Psychology · 2021 · 100 citations · Full text

Engineering, Saudi Arabia, Sustainable Development +16

Adoption of halal cosmetics: extending the theory of planned behavior with moderating role of halal literacy (evidence from Pakistan)

Muhammad Yaseen Bhutto, Myriam Ertz, Yasir Ali Soomro et al. · Journal of Islamic marketing · 2022 · 63 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +21

Factors Influencing Consumers’ Green Purchase Behavior: Green Advertising as Moderator.

Syed Asad Hussain, Mirza A. Haq, Yasir Ali Soomro · Marketing and Management of Innovations · 2020 · 56 citations · Full text

Green Marketing, Consumer Uncertainty, Consumer Study +19