Muhammad Yaseen Bhutto

Examining the determinants of green innovation adoption in SMEs: a PLS-SEM approach

Jun Wen, Waheed Ali, Muhammad Yaseen Bhutto et al. · European Journal of Innovation Management · 2019 · 184 citations

Marketing, Green Marketing, Innovation Adoption +14

Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior

Muhammad Yaseen Bhutto, Xiaohui Liu, Yasir Ali Soomro et al. · Sustainability · 2020 · 129 citations · Full text

Sustainable Consumption, Green Marketing, Consumer Uncertainty +26

Determinants of Green Innovation to Achieve Sustainable Business Performance: Evidence From SMEs

Yasser Baeshen, Yasir Ali Soomro, Muhammad Yaseen Bhutto · Frontiers in Psychology · 2021 · 100 citations · Full text

Engineering, Saudi Arabia, Sustainable Development +16

The Nexus between Environmental Corporate Social Responsibility, Green Intellectual Capital and Green Innovation towards Business Sustainability: An Empirical Analysis of Chinese Automobile Manufacturing Firms

Wenjie Li, Muhammad Yaseen Bhutto, Idrees Waris et al. · International Journal of Environmental Research and Public Health · 2023 · 72 citations · Full text

Green Human Capital, Sustainable Development, Education +19

Adoption of halal cosmetics: extending the theory of planned behavior with moderating role of halal literacy (evidence from Pakistan)

Muhammad Yaseen Bhutto, Myriam Ertz, Yasir Ali Soomro et al. · Journal of Islamic marketing · 2022 · 63 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +21