83
Publications
4.2K
Citations
36
H-Index
2015
Active since
Myriam Ertz is an author at Université du Québec à Chicoutimi specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessConsumer ResearchConsumer BehaviorEngineeringSustainabilityInteractive MarketingSustainable DevelopmentConsumer Decision Making
Publications per year
2015–2025
83
83
Shashi Shashi, Piera Centobelli, Roberto Cerchione et al. · Industrial Marketing Management · 2020 · 201 citations
Enterprise Business Transformation, Engineering, Agile Software Development +12
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