Concepedia

Rong Huang

RH

Statistics

Publications

28

Citations

1.5K

H-Index

20

Active since

2005

Affiliations

Saint Anselm College(Current)

McGill University

Shanghai University of Finance and Economics

Central South University

Sun Yat-sen University

Rong Huang is an author at Saint Anselm College specializing in marketing, business, and consumer behavior.

Publications per year

2005–2025

28

Publications

28

How brand awareness relates to market outcome, brand equity, and the marketing mix

Rong Huang, Emine Sarigöllü · Journal of Business Research · 2011 · 366 citations

Business, Marketing, Marketing Management +15

From single-use to multi-use: Study of consumers' behavior toward consumption of reusable containers

Myriam Ertz, Rong Huang, Myung‐Soo Jo et al. · Journal of Environmental Management · 2017 · 157 citations · Full text

Social Sciences, Marketing, Consumer Behavior +11

Benefits Segmentation of Visitors to Latin America

Emine Sarigöllü, Rong Huang · Journal of Travel Research · 2005 · 138 citations

Management, Regional Planning, Tourism Management +17

Prenatal exposure to perfluoroalkyl and polyfluoroalkyl substances and the risk of hypertensive disorders of pregnancy

Rong Huang, Qian Chen, Lin Zhang et al. · Environmental Health · 2019 · 138 citations · Full text

Medicine, Maternal Health, Obstetrics +10

CSR types and the moderating role of corporate competence

Xiaoye Chen, Rong Huang, Zhiyong Yang et al. · European Journal of Marketing · 2018 · 68 citations

Management, Marketing, Marketing Management +12

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