Concepedia

Rong Huang

RH

Statistics

Publications

26

Citations

1.4K

H-Index

19

Active since

2005

Affiliations

Shanghai University of Finance and Economics(Current)

Saint Anselm College

McGill University

Central South University

Sun Yat-sen University

Rong Huang is an author at Shanghai University of Finance and Economics specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorBrand ManagementCustomer SatisfactionBrandingEngineeringPsychology

Publications per year

2005–2023

26

Publications

26

How brand awareness relates to market outcome, brand equity, and the marketing mix

Rong Huang, Emine Sarigöllü · Journal of Business Research · 2011 · 360 citations

Brand Equity, Brand Positioning, Management +6

From single-use to multi-use: Study of consumers' behavior toward consumption of reusable containers

Myriam Ertz, Rong Huang, Myung‐Soo Jo et al. · Journal of Environmental Management · 2017 · 150 citations · Full text

Reusable Containers, Interactive Marketing, Design +9

Benefits Segmentation of Visitors to Latin America

Emine Sarigöllü, Rong Huang · Journal of Travel Research · 2005 · 138 citations

Human Migration, Tourism Management, Tourism Performance +19

Prenatal exposure to perfluoroalkyl and polyfluoroalkyl substances and the risk of hypertensive disorders of pregnancy

Rong Huang, Qian Chen, Lin Zhang et al. · Environmental Health · 2019 · 131 citations · Full text

CSR types and the moderating role of corporate competence

Xiaoye Chen, Rong Huang, Zhiyong Yang et al. · European Journal of Marketing · 2018 · 67 citations

Socially Responsible Product, Philanthropic Csr, Csr Types +23

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