Myung‐Soo Jo

From single-use to multi-use: Study of consumers' behavior toward consumption of reusable containers

Myriam Ertz, Rong Huang, Myung‐Soo Jo et al. · Journal of Environmental Management · 2017 · 157 citations · Full text

Social Sciences, Marketing, Consumer Behavior +11

Factors affecting customer satisfaction on online shopping holiday

Shian-Yang Tzeng, Myriam Ertz, Myung‐Soo Jo et al. · Marketing Intelligence & Planning · 2021 · 105 citations

Business, Marketing, Marketing Management +15

Pollution avoidance and green purchase: The role of moral emotions

Dapeng Liang, Chenxuan Hou, Myung‐Soo Jo et al. · Journal of Cleaner Production · 2018 · 96 citations

Architecture, Environmental Sciences, Environmental Attitudes +10

The shielding effects of brand image against lower quality countries-of-origin in global manufacturing

Myung‐Soo Jo, Kent Nakamoto, James E. Nelson · Journal of Business Research · 2003 · 89 citations

Business, Marketing, Marketing Management +16

Social value, content value, and brand equity in social media brand communities

Yongbing Jiao, Myriam Ertz, Myung‐Soo Jo et al. · International Marketing Review · 2018 · 67 citations

Business, Marketing, Marketing Management +17