Pollution avoidance and green purchase: The role of moral emotions

The theory of planned behavior

Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations

Public Health, Behavioral Sciences, Psychology +10

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 67.9K citations

Social Sciences, Educational Measurement, Econometrics +15

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Mind the Gap: Why do people act environmentally and what are the barriers to pro-environmental behavior?

Anja Kollmuss, Julian Agyeman · Environmental Education Research · 2002 · 8.5K citations · Full text

Natural Resources, Social Psychology, Sociology +16

Perceived Behavioral Control, Self‐Efficacy, Locus of Control, and the Theory of Planned Behavior¹

Icek Ajzen · Journal of Applied Social Psychology · 2002 · 7.5K citations

Social Sciences, Psychology, Social Psychology +13