Yasser Baeshen

Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior

Muhammad Yaseen Bhutto, Xiaohui Liu, Yasir Ali Soomro et al. · Sustainability · 2020 · 134 citations · Full text

Business, Marketing, Consumer Behavior +16

Determinants of Green Innovation to Achieve Sustainable Business Performance: Evidence From SMEs

Yasser Baeshen, Yasir Ali Soomro, Muhammad Yaseen Bhutto · Frontiers in Psychology · 2021 · 111 citations · Full text

Management, Environmental Management, Sustainability Management +17

Electronic word of mouth in social media: the common characteristics of retweeted and favourited marketer-generated content posted on Twitter

Hassan Alboqami, Wafi Al‐Karaghouli, Yasser Baeshen et al. · International Journal of Internet Marketing and Advertising · 2015 · 98 citations · Full text

Business, Marketing, Marketing Management +11

What Influences Consumers to Recycle Solid Waste? An Application of the Extended Theory of Planned Behavior in the Kingdom of Saudi Arabia

Yasir Ali Soomro, Irfan Hameed, Muhammad Yaseen Bhutto et al. · Sustainability · 2022 · 51 citations · Full text

Business, Social Psychology, Consumer Behavior +16

The Impact of Guerrilla Marketing on Brand Image: Evidence from Millennial Consumers in Pakistan

Yasir Ali Soomro, Yasser Baeshen, Fozan Alfarshouty et al. · Journal of Asian Finance Economics and Business · 2021 · 22 citations · Full text

Business, Marketing, Marketing Management +13