Mirza A. Haq

Detecting fake news and disinformation using artificial intelligence and machine learning to avoid supply chain disruptions

Pervaiz Akhtar, Arsalan Mujahid Ghouri, Haseeb Ur Rehman Khan et al. · Annals of Operations Research · 2022 · 166 citations · Full text

Computing, Computer Science, Supply Chain Management +12

Predicting eco-conscious consumer behavior using theory of planned behavior in Pakistan

Irfan Hameed, Idrees Waris, Mirza A. Haq · Environmental Science and Pollution Research · 2019 · 161 citations

Business, Marketing, Marketing Management +13

Factors Influencing Consumers’ Green Purchase Behavior: Green Advertising as Moderator.

Syed Asad Hussain, Mirza A. Haq, Yasir Ali Soomro · Marketing and Management of Innovations · 2020 · 57 citations · Full text

Business, Marketing, Marketing Management +16

Indirect Impact of Hedonic Consumption and Emotions on Impulse Purchase Behavior: A Double Mediation Model

Mirza A. Haq, Salman Abbasi · Journal of Management Sciences · 2016 · 43 citations

Business, Marketing, Psychology +16

The micro foundations of social media use: Artificial intelligence integrated routine model

Arsalan Mujahid Ghouri, Venkatesh Mani, Mirza A. Haq et al. · Journal of Business Research · 2022 · 38 citations

Social Sciences, Communication, Computer Science +10