Predicting eco-conscious consumer behavior using theory of planned behavior in Pakistan

The theory of planned behavior

Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations

Public Health, Behavioral Sciences, Psychology +10

Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 13K citations

Social Sciences, Educational Measurement, Econometrics +10

Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 9.7K citations

Social Sciences, Educational Measurement, Econometrics +10

Understanding Information Technology Usage: A Test of Competing Models

Shirley Taylor, Peter Todd · Information Systems Research · 1995 · 8.7K citations

Public Health, Information Systems, Information Technology +14

An assessment of the use of partial least squares structural equation modeling in marketing research

Joe F. Hair, Marko Sarstedt, Christian M. Ringle et al. · Journal of the Academy of Marketing Science · 2011 · 7.9K citations

Business, Marketing, Marketing Management +7