Young‐Hoon Park

Modeling Browsing Behavior at Multiple Websites

Young‐Hoon Park, Peter S. Fader · Marketing Science · 2004 · 230 citations

Business, Marketing, Marketing Management +15

Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity

Kinshuk Jerath, Liye Ma, Young‐Hoon Park · Journal of Marketing Research · 2014 · 155 citations

Business, Marketing, Marketing Management +17

A “Position Paradox” in Sponsored Search Auctions

Kinshuk Jerath, Liye Ma, Young‐Hoon Park et al. · Marketing Science · 2011 · 149 citations

Business, Business Economics, Economics +17

The Impact of Subscription Programs on Customer Purchases

Raghuram Iyengar, Young‐Hoon Park, Qi Yu · Journal of Marketing Research · 2022 · 81 citations

Business, Business Economics, Marketing +10

Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising

Tat Y. Chan, Young‐Hoon Park · Marketing Science · 2015 · 67 citations

Business, Business Economics, Economics +17