Concepedia

Abhishek Pani

AP

Statistics

Publications

4

Citations

173

H-Index

4

Active since

2016

Affiliations

Adobe Systems (United States)(Current)

Abhishek Pani is an author at Adobe Systems (United States) specializing in management, predictive analytics, and interactive marketing.

Top concepts

ManagementMarketingData ScienceConsumer ResearchMarketing AnalyticsPredictive AnalyticsInteractive MarketingStatisticsAdvertisingEngineering

Publications per year

2016–2022

4

Publications

4

Attribution Strategies and Return on Keyword Investment in Paid Search Advertising

H. Alice Li, P.K. Kannan, Siva Viswanathan et al. · Marketing Science · 2016 · 70 citations

Marketing Analytics, Conversion Credits, Targeted Advertising +23

Design and Evaluation of Optimal Free Trials

Hema Yoganarasimhan, Ebrahim Barzegary, Abhishek Pani · Management Science · 2022 · 57 citations

Marketing Analytics, Field Trial, Digital Marketing +23

Online Change-Point Detection in Sparse Time Series With Application to Online Advertising

Jie Zhang, Zhi Wei, MengChu Zhou et al. · IEEE Transactions on Systems Man and Cybernetics Systems · 2017 · 28 citations

Engineering, Shift Detection, Change Detection +16

Deep Neural Net with Attention for Multi-channel Multi-touch Attribution

Ning li, Sai Kumar Arava, Chen Dong et al. · arXiv (Cornell University) · 2018 · 18 citations · Full text

Marketing Analytics, Engineering, Machine Learning +21

1–4 of 4