Concepedia

Hema Yoganarasimhan

HY

Statistics

Publications

20

Citations

960

H-Index

15

Active since

2011

Affiliations

University of Washington(Current)

University of California, Davis

Cornell University

Hema Yoganarasimhan is an author at University of Washington specializing in marketing, management, and communication.

Top concepts

MarketingManagementCommunicationEngineeringData ScienceDigital MarketingInteractive MarketingBusinessAdvertisingConsumer Research

Publications per year

2011–2024

20

Publications

20

Targeting and Privacy in Mobile Advertising

Omid Rafieian, Hema Yoganarasimhan · Marketing Science · 2020 · 196 citations

Engineering, Machine Learning, Digital Marketing +18

Search Personalization Using Machine Learning

Hema Yoganarasimhan · Management Science · 2019 · 152 citations

Ranking Algorithm, Engineering, Machine Learning +16

The Value of Reputation in an Online Freelance Marketplace

Hema Yoganarasimhan · Marketing Science · 2013 · 137 citations

Customer Satisfaction, Electronic Auction, Consumer Uncertainty +20

Design and Evaluation of Optimal Free Trials

Hema Yoganarasimhan, Ebrahim Barzegary, Abhishek Pani · Management Science · 2022 · 57 citations

Marketing Analytics, Field Trial, Digital Marketing +23

Cloak or Flaunt? The Fashion Dilemma

Hema Yoganarasimhan · Marketing Science · 2012 · 55 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Research +25

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