Concepedia

Jan H. Schumann

JH

36

Publications

2K

Citations

22

H-Index

2009

Active since

Affiliations

University of Passau(Current)

Technical University of Munich

Florida State University

RWTH Aachen University

Jan H. Schumann is an author at University of Passau specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchCustomer SatisfactionInteractive MarketingDigital MarketingCommunicationConsumer BehaviorConsumer Decision Making

Publications per year

2009–2024

36

Publications

36

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services

Jan H. Schumann, Florian von Wangenheim, Nicole Groene · Journal of Marketing · 2013 · 269 citations

Customer Satisfaction, Digital Marketing, Targeted Advertising +24

Trademarks and venture capital valuation

Joern Block, Geertjan De Vries, Jan H. Schumann et al. · Journal of Business Venturing · 2013 · 206 citations

Venture Capital Valuation, Trademark, Management +5

Mapping the customer journey: Lessons learned from graph-based online attribution modeling

Eva Anderl, Ingo Becker, Florian von Wangenheim et al. · International Journal of Research in Marketing · 2016 · 161 citations

Marketing Analytics, Customer Satisfaction, Computational Social Science +13

Technology mediation in service delivery: A new typology and an agenda for managers and academics

Jan H. Schumann, Nancy V. Wünderlich, Florian von Wangenheim · Technovation · 2011 · 130 citations

New Typology, Service Innovation, Organizational Communication +8

Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys

Eva Anderl, Jan H. Schumann, Werner H. Kunz · Journal of Retailing · 2015 · 119 citations

Marketing Analytics, Customer Experience, Online Customer Behavior +14

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