Concepedia

Eva Anderl

EA

7

Publications

408

Citations

7

H-Index

2013

Active since

Affiliations

University of Passau(Current)

Eva Anderl is an author at University of Passau specializing in interactive marketing, management, and marketing.

Top concepts

MarketingManagementDigital MarketingInteractive MarketingBusinessConsumer ResearchCommunicationCustomer JourneyMarketing AnalyticsCustomer Satisfaction

Publications per year

2013–2016

7

Publications

7

Mapping the customer journey: Lessons learned from graph-based online attribution modeling

Eva Anderl, Ingo Becker, Florian von Wangenheim et al. · International Journal of Research in Marketing · 2016 · 161 citations

Marketing Analytics, Customer Satisfaction, Computational Social Science +13

Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys

Eva Anderl, Jan H. Schumann, Werner H. Kunz · Journal of Retailing · 2015 · 119 citations

Marketing Analytics, Customer Experience, Online Customer Behavior +14

Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns

Sebastian Klapdor, Eva Anderl, Florian von Wangenheim et al. · Journal of Interactive Marketing · 2014 · 41 citations

Putting Attribution to Work: A Graph-Based Framework for Attribution Modeling in Managerial Practice

Eva Anderl, Ingo Becker, Florian von Wangenheim et al. · SSRN Electronic Journal · 2013 · 31 citations · Full text

Mapping the Customer Journey: Lessons Learned from Graph-Based Online Attribution Modeling

Eva Anderl, Ingo Becker, Florian von Wangenheim et al. · SSRN Electronic Journal · 2015 · 22 citations · Full text

Marketing Analytics, Customer Satisfaction, Computational Social Science +13

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