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Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys

Marketing AnalyticsCustomer ExperienceOnline Customer BehaviorCustomer JourneysDigital MarketingBusiness IntelligenceInteractive MarketingManagementBusinessMultichannel ManagementInformation ManagementBusiness AnalyticsMarketingMultichannel Online DataFirms Reduce ComplexityCustomer Journey AnalysisCustomer Journey