Customer Journey Complexity is a theoretical construct that characterizes the degree of intricacy and variability in customer interactions across multiple integrated channels, distinguished by the interconnectedness, sequence, and heterogeneity of touchpoints within an omnichannel environment.
5
Publications
348
Citations
8
Authors
8
Institutions
Publications per year
2017–2026
4
Parents
Publications
5
1–5 of 5
Authors
8
- JH
1
h-index
- EA
1
h-index
- HK
1
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- KV
1
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- NI
1
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1–5 of 8
Institutions
8
Universiti Putra Malaysia
Seri Kembangan, Malaysia
1 h-index
1 publications
89 citations
Virginia Tech
Blacksburg, United States
1 h-index
1 publications
15 citations
University of Passau
Passau, Germany
1 h-index
2 publications
242 citations
The University of Texas at Dallas
Richardson, United States
1 h-index
1 publications
15 citations
University of Massachusetts Boston
Boston, United States
1 h-index
1 publications
121 citations
University of Missouri–St. Louis
St Louis, United States
1 h-index
1 publications
15 citations
Istanbul Bilgi University
Istanbul, Türkiye
1 h-index
1 publications
63 citations
Boston College
Boston, United States
1 h-index
1 publications
121 citations
1–8 of 8
Venues
- Service Industries Journal
1 publications · 63 citations
1
h-index
- Tourism Management
1 publications · 60 citations
1
h-index
- Journal of Retailing and Consumer Services
1 publications · 89 citations
1
h-index
- Journal of the Academy of Marketing Science
1 publications · 15 citations
1
h-index
- Journal of Retailing
1 publications · 121 citations
1
h-index
1–5