Concepedia

Kaan Varnalı

KV

13

Publications

895

Citations

11

H-Index

2009

Active since

Affiliations

Istanbul Bilgi University(Current)

Istanbul Technical University

Boğaziçi University

Middle East Technical University

Kaan Varnalı is an author at Istanbul Bilgi University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchDigital MarketingInteractive MarketingArtsAdvertisingSocial MediaCommunicationSocial Sciences

Publications per year

2009–2021

13

Publications

13

Mobile marketing research: The-state-of-the-art

Kaan Varnalı, Ayşegül Toker · International Journal of Information Management · 2009 · 280 citations

Marketing Analytics, Mobile Marketing, Mobile Commerce +8

Predictors of attitudinal and behavioral outcomes in mobile advertising: A field experiment

Kaan Varnalı, Cengiz Yılmaz, Ayşegül Toker · Electronic Commerce Research and Applications · 2012 · 100 citations · Full text

Marketing, Behavioral Sciences, Mobile Marketing +13

Online behavioral advertising: An integrative review

Kaan Varnalı · Journal of Marketing Communications · 2019 · 87 citations

Marketing Analytics, Digital Marketing, Targeted Advertising +17

A social influence perspective on expressive political participation in Twitter: the case of #OccupyGezi

Kaan Varnalı · Information Communication & Society · 2014 · 83 citations

Online Political Participation, Social Identity, Social Media +14

How do firms benefit from customer complaints?

Cengiz Yılmaz, Kaan Varnalı, Berna Tarı Kasnakoğlu · Journal of Business Research · 2015 · 73 citations · Full text

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