Ayşegül Toker

Mobile marketing research: The-state-of-the-art

Kaan Varnalı, Ayşegül Toker · International Journal of Information Management · 2009 · 280 citations

Marketing Analytics, Mobile Marketing, Mobile Commerce +8

The effect of customer relationship management adoption in business‐to‐business markets

U. Zeynep Ata, Ayşegül Toker · Journal of Business and Industrial Marketing · 2012 · 113 citations

Relationship Marketing, Customer Satisfaction, Business-to-business Research +13

Predictors of attitudinal and behavioral outcomes in mobile advertising: A field experiment

Kaan Varnalı, Cengiz Yılmaz, Ayşegül Toker · Electronic Commerce Research and Applications · 2012 · 100 citations · Full text

Marketing, Behavioral Sciences, Mobile Marketing +13

Self-Disclosure on Social Networking Sites

Kaan Varnalı, Ayşegül Toker · Social Behavior and Personality An International Journal · 2015 · 59 citations · Full text

Social Psychology, Sns Affinity, Social Influence +19

Makespan minimization in the two‐machine flowshop batch scheduling problem

T.C.E. Cheng, Bertrand M.T. Lin, Ayşegül Toker · Naval Research Logistics (NRL) · 2000 · 52 citations

Engineering, Logistics Optimization, Industrial Engineering +17