Concepedia
Statistics
Publications
24
Citations
2K
H-Index
20
Active since
2002
Affiliations
Boğaziçi University(Current)
Gebze Technical University
Middle East Technical University
Istanbul Bilgi University
Abdullah Gül University
Cengiz Yılmaz is an author at Boğaziçi University specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingBusiness StrategyStrategic ManagementStrategyFirm PerformanceCustomer SatisfactionInnovationCommunication
Publications per year
2002–2021
INNOVATIVE CAPABILITY, INNOVATION STRATEGY AND MARKET ORIENTATION: AN EMPIRICAL ANALYSIS IN TURKISH SOFTWARE INDUSTRY
Gülşen Akman, Cengiz Yılmaz · International Journal of Innovation Management · 2008 · 381 citations
Marketing, Innovation Success, Innovation Study +14
Organizational culture and firm effectiveness: An examination of relative effects of culture traits and the balanced culture hypothesis in an emerging economy
Cengiz Yılmaz, Ercan Ergün · Journal of World Business · 2008 · 237 citations
Culture, Culture Traits, Business Culture +6
Cultural determinants of customer- and learning-oriented value systems and their joint effects on firm performance
Cengiz Yılmaz, Lütfihak Alpkan, Ercan Ergün · Journal of Business Research · 2004 · 171 citations
Customer Satisfaction, Firm Performance, Business Culture +11
Market Orientation and Planning Flexibility in SMEs
Lütfihak Alpkan, Cengiz Yılmaz, Nihat Kaya · International Small Business Journal Researching Entrepreneurship · 2007 · 129 citations
International Management, Firm Performance, Corporate Strategy +14
Learning process in new product development teams and effects on product success: A socio-cognitive perspective
Ali E. Akgün, Gary S. Lynn, Cengiz Yılmaz · Industrial Marketing Management · 2005 · 119 citations · Full text
1–5 of 24