Concepedia

Customer Journey Sequencing

Customer Journey Sequencing is a methodological framework within omnichannel customer journey research that systematically orders and integrates cross-channel customer interactions over time to reveal the temporal dynamics and causal relationships influencing journey progression.

17

Publications

1.3K

Citations

41

Authors

27

Institutions

Publications per year

2017–2026

14

Parents

Publications

17

Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective

Youjiang Gao, Hongfei Liu · Journal of Research in Interactive Marketing · 2022 · 259 citations

, , +17

The omnichannel continuum: Integrating online and offline channels along the customer journey

Scott A. Neslin · Journal of Retailing · 2022 · 162 citations

, , +17

Challenges at the marketing–operations interface in omni-channel retail environments

Tammo H.A. Bijmolt, Manda Broekhuis, Christian Hirche et al. · Journal of Business Research · 2019 · 152 citations · Full text

, , +17

Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys

Eva Anderl, Jan H. Schumann, Werner H. Kunz · Journal of Retailing · 2015 · 121 citations

, , +17

How small-and-medium transportation companies handle asymmetric customer relationships under COVID-19 pandemic: A multi-method study

Maciej Mitręga, Tsan‐Ming Choi · Transportation Research Part E Logistics and Transportation Review · 2021 · 104 citations · Full text

, , +16

1–5 of 17

Authors

41

  1. JP
    Josephine Previte

    The University of Queensland, Australia

    1 publications · 75 citations

    1

    h-index

  2. MH
    Markus Heuchert

    University of Münster, Germany

    1 publications · 12 citations

    1

    h-index

  3. YG
    Youjiang Gao

    Zhejiang University of Finance and Economics, China

    1 publications · 259 citations

    1

    h-index

  4. PK
    Philipp Klaus

    International University of Monaco, Monaco

    1 publications · 29 citations

    1

    h-index

  5. JM
    Juha Munnukka

    University of Jyväskylä, Finland

    1 publications · 53 citations

    1

    h-index

1–5 of 41

Institutions

27

  1. Shanghai Jiao Tong University

    Shanghai, China

    2 h-index

    8 publications

    217 citations

  2. University of Jyväskylä

    Jyväskylä, Finland

    1 h-index

    4 publications

    212 citations

  3. University College London

    London, United Kingdom

    1 h-index

    1 publications

    27 citations

  4. Center for Strategic Research

    Moscow, Russia

    1 h-index

    1 publications

    78 citations

  5. University of Economics in Katowice

    Katowice, Poland

    1 h-index

    1 publications

    104 citations

  6. Università Cattolica del Sacro Cuore

    Milan, Italy

    1 h-index

    1 publications

    57 citations

  7. Griffith University

    Brisbane, Australia

    1 h-index

    1 publications

    75 citations

  8. Research Experiences for Undergraduates

    Arlington, United States

    1 h-index

    1 publications

    78 citations

1–8 of 27

Venues

  1. Journal of Business Research

    JBR · 3 publications · 197 citations

    3

    h-index

  2. Journal of Retailing

    2 publications · 283 citations

    2

    h-index

  3. Industrial Marketing Management

    1 publications · 53 citations

    1

    h-index

  4. Journal of Retailing and Consumer Services

    1 publications · 57 citations

    1

    h-index

  5. Management Decision

    1 publications · 20 citations

    1

    h-index

1–5