Juha Munnukka - Concepedia

Concepedia

Author

Juha Munnukka

University of Jyväskylä ORCID

Also Known As

Juha Munnukka, Munnukka Juha

57

Publications

2.5K

Citations

21

H-Index

121

Concepts

All Affiliations

University of Jyväskylä Delaware State University Bank of America University Bank

JM

About

Juha Munnukka is an author at University of Jyväskylä specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	16	21	1.9K
2	Business	15	19	1K
3	Arts	5	5	1.2K
4	Health Sciences	2	2	47
5	Behavioral Sciences	1	1	49

Juha Munnukka

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28

Publications

2.5K

Citations

21

H-Index

	Year	Citations
‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing Hanna Reinikainen, Juha Munnukka, Devdeep Maity, Journal of Marketing Management Consumer ResearchSocial InfluenceCommunicationSocial Media InfluencerInfluencer Studies	2020	532
Credibility of a peer endorser and advertising effectiveness Juha Munnukka, Outi Uusitalo, Hanna Toivonen Journal of Consumer Marketing Targeted AdvertisingConsumer ResearchBrand StrategySocial InfluenceCommunication	2016	323
Brand love and positive word of mouth: the moderating effects of experience and price Heikki Karjaluoto, Juha Munnukka, Katrine Kiuru Journal of Product & Brand Management Customer SatisfactionDigital MarketingConsumer ResearchBrand StrategyBrand Love	2016	291
“Thanks for watching”. The effectiveness of YouTube vlogendorsements Juha Munnukka, Devdeep Maity, Hanna Reinikainen, Computers in Human Behavior Media StudiesSocial MediaYoutube VlogendorsementsVideo DistributionSocial Computing	2018	223
Anthropomorphism and social presence in Human–Virtual service assistant interactions: The role of dialog length and attitudes Juha Munnukka, Karoliina Talvitie–Lamberg, Devdeep Maity Computers in Human Behavior	2022	156
Customers' purchase intentions as a reflection of price perception Juha Munnukka Journal of Product & Brand Management Customer SatisfactionConsumer UncertaintyDigital MarketingMobile Communications ServicesConsumer Research	2008	126
Are Facebook brand community members truly loyal to the brand? Juha Munnukka, Heikki Karjaluoto, Anna Tikkanen Computers in Human Behavior MarketingCustomer SatisfactionSocial MediaBrand EquityPersonal Branding	2015	100
Online antecedents for young consumers’ impulse buying behavior Jussi Nyrhinen, Anu Sirola, Tiina Koskelainen, Computers in Human Behavior	2023	65
Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers Vilma Luoma‐aho, Tuisku Pirttimäki, Devdeep Maity, International Journal of Strategic Communication	2019	62
Dynamics of price sensitivity among mobile service customers Juha Munnukka Journal of Product & Brand Management Consumer UncertaintyDigital MarketingConsumer ResearchKey FactorsPricing Policy	2005	61

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