Juha Munnukka

‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing

Hanna Reinikainen, Juha Munnukka, Devdeep Maity et al. · Journal of Marketing Management · 2020 · 532 citations · Full text

Consumer Research, Social Influence, Communication +20

Credibility of a peer endorser and advertising effectiveness

Juha Munnukka, Outi Uusitalo, Hanna Toivonen · Journal of Consumer Marketing · 2016 · 323 citations

Targeted Advertising, Consumer Research, Brand Strategy +22

Brand love and positive word of mouth: the moderating effects of experience and price

Heikki Karjaluoto, Juha Munnukka, Katrine Kiuru · Journal of Product & Brand Management · 2016 · 291 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +18

“Thanks for watching”. The effectiveness of YouTube vlogendorsements

Juha Munnukka, Devdeep Maity, Hanna Reinikainen et al. · Computers in Human Behavior · 2018 · 223 citations · Full text

Media Studies, Social Media, Youtube Vlogendorsements +12

Anthropomorphism and social presence in Human–Virtual service assistant interactions: The role of dialog length and attitudes

Juha Munnukka, Karoliina Talvitie–Lamberg, Devdeep Maity · Computers in Human Behavior · 2022 · 156 citations · Full text