Concepedia
Statistics
Publications
27
Citations
1.4K
H-Index
18
Active since
1995
Affiliations
University of Jyväskylä(Current)
Tampere University
University of Turku
Outi Uusitalo is an author at University of Jyväskylä specializing in business, management, and marketing.
Top concepts
BusinessMarketingManagementConsumer ResearchConsumer BehaviorConsumer CultureCustomer SatisfactionCultureFinanceEconomics
Publications per year
1995–2024
Credibility of a peer endorser and advertising effectiveness
Juha Munnukka, Outi Uusitalo, Hanna Toivonen · Journal of Consumer Marketing · 2016 · 323 citations
Targeted Advertising, Consumer Research, Brand Strategy +22
Switching to electronic stores: consumer characteristics and the perception of shopping benefits
Ruby Roy Dholakia, Outi Uusitalo · International Journal of Retail & Distribution Management · 2002 · 275 citations
Customer Satisfaction, Consumer Uncertainty, Innovation Adoption +23
An alternative view of relationship marketing: a framework for ethical analysis
Tuomo Takala, Outi Uusitalo · European Journal of Marketing · 1996 · 159 citations
Relationship Marketing, Customer Satisfaction, Sales Ethics +15
Consumer perceptions of grocery retail formats and brands
Outi Uusitalo · International Journal of Retail & Distribution Management · 2001 · 98 citations
Consumer Research, Brand Strategy, Positioning Strategy +17
Conflicting values of ethical consumption in diverse worlds – A cultural approach
Maria Pecoraro, Outi Uusitalo · Journal of Consumer Culture · 2013 · 56 citations · Full text
Consumer Study, Value Theory, Consumer Research +24
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