Concepedia
Statistics
Publications
27
Citations
1.5K
H-Index
19
Active since
1995
Affiliations
University of Jyväskylä(Current)
Tampere University
University of Turku
Outi Uusitalo is an author at University of Jyväskylä specializing in business, consumer behavior, and marketing.
Publications per year
1995–2024
Credibility of a peer endorser and advertising effectiveness
Juha Munnukka, Outi Uusitalo, Hanna Toivonen · Journal of Consumer Marketing · 2016 · 344 citations
Business, Marketing, Marketing Management +12
Switching to electronic stores: consumer characteristics and the perception of shopping benefits
Ruby Roy Dholakia, Outi Uusitalo · International Journal of Retail & Distribution Management · 2002 · 276 citations
Business, Marketing, Retail Management +15
An alternative view of relationship marketing: a framework for ethical analysis
Tuomo Takala, Outi Uusitalo · European Journal of Marketing · 1996 · 159 citations
Business, Marketing, Marketing Management +10
Consumer perceptions of grocery retail formats and brands
Outi Uusitalo · International Journal of Retail & Distribution Management · 2001 · 98 citations
Business, Marketing, Retail Management +16
Conflicting values of ethical consumption in diverse worlds – A cultural approach
Maria Pecoraro, Outi Uusitalo · Journal of Consumer Culture · 2013 · 58 citations · Full text
Social Sciences, Cultural Studies, Consumer Behavior +15
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