Concepedia

Hanna Toivonen

HT

1

Publications

323

Citations

1

H-Index

2016

Active since

Affiliations

University of Jyväskylä(Current)

Hanna Toivonen is an author at University of Jyväskylä specializing in consumer engagement, brand building, and interactive marketing.

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Publications per year

2016–2016

1

Publications

1

Credibility of a peer endorser and advertising effectiveness

Juha Munnukka, Outi Uusitalo, Hanna Toivonen · Journal of Consumer Marketing · 2016 · 323 citations

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