Concepedia

Author

Katrine Kiuru

University of Jyväskylä

Also Known As

Katrine Kiuru

2

Publications

295

Citations

2

H-Index

16

Concepts

All Affiliations

University of Jyväskylä
KK

About

Katrine Kiuru is an author at University of Jyväskylä specializing in interactive marketing, consumer engagement, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

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1

291

2

Management

1

1

291

3

Marketing

1

1

291

4

Brand Building

1

1

291

5

Brand Development

1

1

291

Katrine Kiuru

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1

Publications

291

Citations

1

H-Index

YearCitations

Brand love and positive word of mouth: the moderating effects of experience and price

Heikki Karjaluoto, Juha Munnukka, Katrine Kiuru

Journal of Product & Brand Management

2016

291

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