Devdeep Maity

‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing

Hanna Reinikainen, Juha Munnukka, Devdeep Maity et al. · Journal of Marketing Management · 2020 · 532 citations · Full text

Consumer Research, Social Influence, Communication +20

“Thanks for watching”. The effectiveness of YouTube vlogendorsements

Juha Munnukka, Devdeep Maity, Hanna Reinikainen et al. · Computers in Human Behavior · 2018 · 223 citations · Full text

Media Studies, Social Media, Youtube Vlogendorsements +12

Anthropomorphism and social presence in Human–Virtual service assistant interactions: The role of dialog length and attitudes

Juha Munnukka, Karoliina Talvitie–Lamberg, Devdeep Maity · Computers in Human Behavior · 2022 · 156 citations · Full text

Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers

Vilma Luoma‐aho, Tuisku Pirttimäki, Devdeep Maity et al. · International Journal of Strategic Communication · 2019 · 62 citations · Full text

The salesperson wellness lifestyle, coping with stress and the reduction of turnover

Frederic B. Kraft, Devdeep Maity, Stephen S. Porter · Journal of Business and Industrial Marketing · 2018 · 37 citations

Customer Satisfaction, Healthy Work Environment, Human Resource Management +21