Vilma Luoma‐aho

‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing

Hanna Reinikainen, Juha Munnukka, Devdeep Maity et al. · Journal of Marketing Management · 2020 · 566 citations · Full text

Social Sciences, Marketing, Marketing Management +17

“Thanks for watching”. The effectiveness of YouTube vlogendorsements

Juha Munnukka, Devdeep Maity, Hanna Reinikainen et al. · Computers in Human Behavior · 2018 · 241 citations · Full text

Social Sciences, Communication, Audience Studies +3

Engagement valence duality and spillover effects in online brand communities

Jana Bowden, Jodie Conduit, Linda D. Hollebeek et al. · Journal of Service Theory and Practice · 2017 · 219 citations

Business, Marketing, Marketing Management +17

Towards a more dynamic stakeholder model: acknowledging multiple issue arenas

Vilma Luoma‐aho, Marita Vos · Corporate Communications An International Journal · 2010 · 187 citations · Full text

Social Sciences, Communication, Organization Studies +15

Neutral Reputation and Public Sector Organizations

Vilma Luoma‐aho · Corporate Reputation Review · 2007 · 117 citations

Social Sciences, Public Administration, Public Management +6