Vilma Luoma‐aho

‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing

Hanna Reinikainen, Juha Munnukka, Devdeep Maity et al. · Journal of Marketing Management · 2020 · 532 citations · Full text

Consumer Research, Social Influence, Communication +20

“Thanks for watching”. The effectiveness of YouTube vlogendorsements

Juha Munnukka, Devdeep Maity, Hanna Reinikainen et al. · Computers in Human Behavior · 2018 · 223 citations · Full text

Media Studies, Social Media, Youtube Vlogendorsements +12

Engagement valence duality and spillover effects in online brand communities

Jana Bowden, Jodie Conduit, Linda D. Hollebeek et al. · Journal of Service Theory and Practice · 2017 · 214 citations

Customer Satisfaction, Digital Marketing, Consumer Research +22

Towards a more dynamic stakeholder model: acknowledging multiple issue arenas

Vilma Luoma‐aho, Marita Vos · Corporate Communications An International Journal · 2010 · 185 citations · Full text

Emerging Media, Project Management, Multi-stakeholder Research +30

Neutral Reputation and Public Sector Organizations

Vilma Luoma‐aho · Corporate Reputation Review · 2007 · 115 citations

Neutral Reputation, Reputation Management, Management +7