Concepedia

Markus Heuchert

MH

4

Publications

85

Citations

4

H-Index

2018

Active since

Affiliations

University of Münster(Current)

Markus Heuchert is an author at University of Münster specializing in marketing, management, and interactive marketing.

Top concepts

BusinessMarketingManagementCustomer SatisfactionInteractive MarketingUser ExperienceBusiness IntelligenceDesignCommunicationService Design

Publications per year

2018–2020

4

Publications

4

Can't touch this? Conceptualizing the customer touchpoint in the context of omni-channel retailing

Benjamin Barann, Andreas Hermann, Markus Heuchert et al. · Journal of Retailing and Consumer Services · 2020 · 45 citations

Customer Experience, Customer Satisfaction, Digital Marketing +13

Conceptual Modeling Meets Customer Journey Mapping: Structuring a Tool for Service Innovation

Markus Heuchert · 2019 · 18 citations

Customer Experience, Customer Satisfaction, Service Innovation +20

An IS Perspective on Omni-Channel Management along the Customer Journey: Development of an Entity-Relationship-Model and a Linkage Concept

Markus Heuchert, Benjamin Barann, Ann-Kristin Cordes et al. · Multikonferenz Wirtschaftsinformatik · 2018 · 12 citations

Customer Experience, Relationship Marketing, Customer Satisfaction +13

Smart Service Systems in Manufacturing: An Investigation of Theory and Practice

Markus Heuchert, Yannick Verhoeven, Ann-Kristin Cordes et al. · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences · 2020 · 10 citations · Full text

Rows per page

1–4 of 4