Benjamin Barann

Supporting Digital Transformation in Small and Medium-sized Enterprises: A Procedure Model Involving Publicly Funded Support Units

Benjamin Barann, Andreas Hermann, Ann-Kristin Cordes et al. · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences · 2019 · 93 citations · Full text

Continuous Digitalization Process, Enterprise Business Transformation, Digital Business +15

An open-data approach for quantifying the potential of taxi ridesharing

Benjamin Barann, Daniel Beverungen, Oliver Müller · Decision Support Systems · 2017 · 60 citations · Full text

Economics, Engineering, Data Science +8

Can't touch this? Conceptualizing the customer touchpoint in the context of omni-channel retailing

Benjamin Barann, Andreas Hermann, Markus Heuchert et al. · Journal of Retailing and Consumer Services · 2020 · 45 citations

Customer Experience, Customer Satisfaction, Digital Marketing +13

Exploring customers’ likeliness to use e-service touchpoints in brick and mortar retail

Benjamin Barann, Jan Hendrik Betzing, Marco Niemann et al. · Electronic Markets · 2020 · 24 citations · Full text

An IS Perspective on Omni-Channel Management along the Customer Journey: Development of an Entity-Relationship-Model and a Linkage Concept

Markus Heuchert, Benjamin Barann, Ann-Kristin Cordes et al. · Multikonferenz Wirtschaftsinformatik · 2018 · 12 citations

Customer Experience, Relationship Marketing, Customer Satisfaction +13