Concepedia

Ingo Becker

IB

Statistics

Publications

4

Citations

243

H-Index

4

Active since

2013

Affiliations

ETH Zurich(Current)

University of Passau

Ingo Becker is an author at ETH Zurich specializing in advertising, marketing management, and marketing analytics.

Publications per year

2013–2017

4

Publications

4

Mapping the customer journey: Lessons learned from graph-based online attribution modeling

Eva Anderl, Ingo Becker, Florian von Wangenheim et al. · International Journal of Research in Marketing · 2016 · 167 citations

, , +17

Putting Attribution to Work: A Graph-Based Framework for Attribution Modeling in Managerial Practice

Eva Anderl, Ingo Becker, Florian von Wangenheim et al. · SSRN Electronic Journal · 2013 · 31 citations · Full text

, , +15

Cross-Industrial User Channel Preferences on the Path to Online Purchase: Homogeneous, Heterogeneous, or Mixed?

Ingo Becker, Marc Linzmajer, Florian von Wangenheim · Journal of Advertising · 2017 · 23 citations

, , +15

Mapping the Customer Journey: Lessons Learned from Graph-Based Online Attribution Modeling

Eva Anderl, Ingo Becker, Florian von Wangenheim et al. · SSRN Electronic Journal · 2015 · 22 citations · Full text

, , +17

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