Concepedia

Marc Linzmajer

ML

9

Publications

298

Citations

9

H-Index

2011

Active since

Affiliations

University of St.Gallen(Current)

Aarhus University

Marc Linzmajer is an author at University of St.Gallen specializing in consumer research, marketing, and management.

Top concepts

MarketingConsumer ResearchManagementBusinessPsychologySocial SciencesConsumer BehaviorCustomer SatisfactionConsumer ChoiceUser Experience

Publications per year

2011–2024

9

Publications

9

Trust me if you can – neurophysiological insights on the influence of consumer impulsiveness on trustworthiness evaluations in online settings

Marco Hubert, Mirja Hubert, Marc Linzmajer et al. · European Journal of Marketing · 2018 · 73 citations

Gamifying the digital shopping experience: games without monetary participation incentives increase customer satisfaction and loyalty

Johannes Bauer, Marc Linzmajer, Liane Nagengast et al. · Journal of service management · 2020 · 68 citations

Customer Satisfaction, Digital Shopping Experience, Behavioral Decision Making +26

Retailing in the metaverse: A framework of managerial considerations for success

Matthias Eggenschwiler, Marc Linzmajer, Anne L. Roggeveen et al. · Journal of Retailing and Consumer Services · 2024 · 40 citations

Customer Satisfaction, Management, Business +10

Antecedents of Webrooming in Omnichannel Retailing

Kristina Kleinlercher, Marc Linzmajer, Peter C. Verhoef et al. · Frontiers in Psychology · 2020 · 36 citations · Full text

Cross-Industrial User Channel Preferences on the Path to Online Purchase: Homogeneous, Heterogeneous, or Mixed?

Ingo Becker, Marc Linzmajer, Florian von Wangenheim · Journal of Advertising · 2017 · 22 citations

Marketing Analytics, Customer Satisfaction, Digital Marketing +21

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