Mirja Hubert

A current overview of consumer neuroscience

Mirja Hubert, Peter Kenning · Journal of Consumer Behaviour · 2008 · 321 citations

Neuropsychology, Behavioral Decision Making, Consumer Study +25

Does neuroeconomics give new impetus to economic and consumer research?

Mirja Hubert · Journal of Economic Psychology · 2010 · 94 citations

Economics, Consumer Economics, Consumer Science +8

Trust me if you can – neurophysiological insights on the influence of consumer impulsiveness on trustworthiness evaluations in online settings

Marco Hubert, Mirja Hubert, Marc Linzmajer et al. · European Journal of Marketing · 2018 · 73 citations

The role of subjective knowledge and perceived trustworthiness in fair trade consumption for fashion and food products

Tim Eberhardt, Marco Hubert, Helena Maria Lischka et al. · Journal of Consumer Marketing · 2020 · 36 citations · Full text

It’s about the process, not the result: An fMRI approach to explore the encoding of explicit and implicit price information

Marc Linzmajer, Mirja Hubert, Marco Hubert · Journal of Economic Psychology · 2021 · 11 citations · Full text

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +24