Concepedia

Helena Maria Lischka

HM

2

Publications

70

Citations

2

H-Index

2018

Active since

Affiliations

Durham University(Current)

Helena Maria Lischka is an author at Durham University specializing in customer satisfaction, advertising effectiveness, and brand equity.

Top concepts

BrandingBusinessMarketingManagementPersuasionPsychologyAdvertisingBrand EquityMedia EffectsBrand Strategy

Publications per year

2018–2020

2

Publications

2

The role of subjective knowledge and perceived trustworthiness in fair trade consumption for fashion and food products

Tim Eberhardt, Marco Hubert, Helena Maria Lischka et al. · Journal of Consumer Marketing · 2020 · 36 citations · Full text

Asymmetric cognitive, emotional and behavioural effects of values-related and performance-related negative brand publicity

Xian Liu, Helena Maria Lischka, Peter Kenning · Journal of Product & Brand Management · 2018 · 34 citations

Customer Satisfaction, Negative Brand Publicity, Asymmetric Cognitive +23

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