Marco Hubert

The influence of acceptance and adoption drivers on smart home usage

Marco Hubert, Markus Blut, Christian Brock et al. · European Journal of Marketing · 2018 · 285 citations · Full text

Management, Information Systems, Information Technology +16

Acceptance of Smartphone‐Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context

Marco Hubert, Markus Blut, Christian Brock et al. · Psychology and Marketing · 2017 · 276 citations · Full text

Business, Marketing, Marketing Management +17

Debt out of control: The links between self-control, compulsive buying, and real debts

Anja Achtziger, Marco Hubert, Peter Kenning et al. · Journal of Economic Psychology · 2015 · 260 citations · Full text

Business, Economics, Finance +14

Trust me if you can – neurophysiological insights on the influence of consumer impulsiveness on trustworthiness evaluations in online settings

Marco Hubert, Mirja Hubert, Marc Linzmajer et al. · European Journal of Marketing · 2018 · 73 citations

Business, Neuroscience, Psychology +15

Driving marketing outcomes through social media-based customer engagement

Viktorija Kulikovskaja, Marco Hubert, Klaus G. Grunert et al. · Journal of Retailing and Consumer Services · 2023 · 70 citations · Full text

Business, Marketing, Marketing Management +11