Viktorija Kulikovskaja

Consumer behaviour towards price-reduced suboptimal foods in the supermarket and the relation to food waste in households

Jessica Aschemann‐Witzel, Jacob Haagen Jensen, Mette Hyldetoft Jensen et al. · Appetite · 2017 · 219 citations

Food Loss, Nutrition, Economics +15

Food Waste Avoidance Actions in Food Retailing: The Case of Denmark

Viktorija Kulikovskaja, Jessica Aschemann‐Witzel · Journal of International Food & Agribusiness Marketing · 2017 · 64 citations

Food Loss, Customer Satisfaction, Food Waste +20

Driving marketing outcomes through social media-based customer engagement

Viktorija Kulikovskaja, Marco Hubert, Klaus G. Grunert et al. · Journal of Retailing and Consumer Services · 2023 · 61 citations · Full text

Marketing Analytics, Customer Satisfaction, Digital Marketing +18

Re-distribution and promotion practices for suboptimal foods – commercial and social initiatives for the reduction of food waste

Tino Bech‐Larsen, Jessica Ascheman-Witzel, Viktorija Kulikovskaja · Society and Business Review · 2019 · 25 citations

Recommendations for successful substantiation of new health claims in the European Union

Igor Pravst, Anita Kušar, Katja Žmitek et al. · Trends in Food Science & Technology · 2017 · 21 citations · Full text