Concepedia

Liane Nagengast

LN

3

Publications

184

Citations

3

H-Index

2014

Active since

Affiliations

University of St.Gallen(Current)

Liane Nagengast is an author at University of St.Gallen specializing in consumer behavior, management, and marketing.

Top concepts

Publications per year

2014–2021

3

Publications

3

New Insights in the Moderating Effect of Switching Costs on the Satisfaction–Repurchase Behavior Link

Liane Nagengast, Heiner Evanschitzky, Markus Blut et al. · Journal of Retailing · 2014 · 85 citations · Full text

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Gamifying the digital shopping experience: games without monetary participation incentives increase customer satisfaction and loyalty

Johannes Bauer, Marc Linzmajer, Liane Nagengast et al. · Journal of service management · 2020 · 68 citations

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Strengthening the satisfaction loyalty link: the role of relational switching costs

Heiner Evanschitzky, Valentina Stan, Liane Nagengast · Marketing Letters · 2021 · 31 citations · Full text

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