Channel Contribution Analysis
Channel Contribution Analysis is a methodological framework within attribution analysis that quantifies the relative impact of individual marketing channels on conversion outcomes by distinguishing direct and indirect contributions across customer touchpoints in a multichannel environment.
4
Publications
160
Citations
14
Authors
6
Institutions
Publications per year
2017–2026
1
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1–4 of 4
14
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Korea Advanced Institute of Science and Technology, South Korea
1 publications · 34 citations
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1–5 of 14
6

Xi'an Jiaotong University
Xi'an, China
1 h-index
2 publications
46 citations
Colorado State University
Fort Collins, United States
1 h-index
1 publications
34 citations

University of Minnesota
Minneapolis, United States
1 h-index
4 publications
136 citations
Fisheries and Oceans Canada
Ottawa, Canada
1 h-index
2 publications
170 citations

Universidad Politécnica de Madrid
Madrid, Spain
1 h-index
4 publications
72 citations
Institute of Physics
Beijing, China
1 h-index
1 publications
34 citations
1–6 of 6
1 publications · 34 citations
1
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1 publications · 85 citations
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1 publications · 23 citations
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1 publications · 18 citations
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