Channel Contribution Analysis

Channel Contribution Analysis is a methodological framework within attribution analysis that quantifies the relative impact of individual marketing channels on conversion outcomes by distinguishing direct and indirect contributions across customer touchpoints in a multichannel environment.

4

Publications

160

Citations

14

Authors

6

Institutions

Publications per year

2017–2026

1

Authors

14

  1. TG
    Thomas G. Brown

    McGill University, Canada

    1 publications · 85 citations

    1

    h-index

  2. XZ
    Xiaohui Zhu

    Shanghai University, China

    1 publications · 34 citations

    1

    h-index

  3. KL
    Kwyro Lee

    Korea Advanced Institute of Science and Technology, South Korea

    1 publications · 34 citations

    1

    h-index

  4. JM
    Juan Manuel Montero

    Universidad Politécnica de Madrid, Spain

    1 publications · 18 citations

    1

    h-index

  5. JF
    Javier Ferreiros

    Universidad Politécnica de Madrid, Spain

    1 publications · 18 citations

    1

    h-index

1–5 of 14

Venues

  1. IEEE Transactions on Electron Devices

    1 publications · 34 citations

    1

    h-index

  2. 1

    h-index

  3. Knowledge-Based Systems

    1 publications · 23 citations

    1

    h-index

  4. 1

    h-index

1–4