Audience Commitment

Audience Commitment is an academic construct within the domain of audience loyalty that denotes a psychological state in which audience members perceive a binding obligation to maintain an ongoing relationship with a media source or content provider, distinguished by internalized norms, emotional investment, and a sense of duty beyond mere satisfaction or habitual exposure.

12

Publications

493

Citations

27

Authors

12

Institutions

Publications per year

2017–2026

2

Authors

27

  1. CR
    Christopher R. Agnew

    Purdue University West Lafayette, United States

    2 publications · 66 citations

    2

    h-index

  2. PJ
    Patrick J. Bateman

    Youngstown State University, United States

    1 publications · 51 citations

    1

    h-index

  3. WZ
    Weitao Zheng

    Jilin University, China

    1 publications · 16 citations

    1

    h-index

  4. KW
    Kari Wilson

    Purdue University West Lafayette, United States

    1 publications · 48 citations

    1

    h-index

  5. AM
    Aaron M. Hoffman

    Purdue University West Lafayette, United States

    1 publications · 18 citations

    1

    h-index

1–5 of 27

Venues

  1. International Journal of Cultural Studies

    IJCS · 1 publications · 25 citations

    1

    h-index

  2. International Interactions

    1 publications · 18 citations

    1

    h-index

  3. Journal of Business Research

    JBR · 1 publications · 80 citations

    1

    h-index

  4. Journal of the Association for Information Systems

    JAIS · 1 publications · 51 citations

    1

    h-index

  5. 1

    h-index

1–5