Joon Soo Lim

The role of wishful identification, emotional engagement, and parasocial relationships in repeated viewing of live-streaming games: A social cognitive theory perspective

Joon Soo Lim, Min-Ji Choe, Jun Zhang et al. · Computers in Human Behavior · 2020 · 369 citations

Repeated Viewing, Social Identity, Behavioral Sciences +13

How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment

Joon Soo Lim, YoungChan Hwang, Seyun Kim et al. · Computers in Human Behavior · 2015 · 269 citations

Customer Satisfaction, Fan Loyalty, Social Media +13

Communicating corporate social responsibility (CSR): Stakeholder responsiveness and engagement strategy to achieve CSR goals

Joon Soo Lim, Cary A. Greenwood · Public Relations Review · 2017 · 219 citations

Stakeholder Management, Organizational Communication, Management +14

The Effects of Blog-Mediated Public Relations (BMPR) on Relational Trust

Sung‐Un Yang, Joon Soo Lim · Journal of Public Relations Research · 2009 · 180 citations

Online Communication, Social Influence, Communication +27

Effects of Issue Ownership, Perceived Fit, and Authenticity in Corporate Social Advocacy on Corporate Reputation

Joon Soo Lim, Cayley Young · Public Relations Review · 2021 · 159 citations

Social Identity, Corporate Reputation, Reputation Management +8