Sung‐Un Yang

Like, comment, and share on Facebook: How each behavior differs from the other

Cheonsoo Kim, Sung‐Un Yang · Public Relations Review · 2017 · 542 citations

Social Sciences, Communication, Social Psychology +12

Toward the Model of University Image: The Influence of Brand Personality, External Prestige, and Reputation

Minjung Sung, Sung‐Un Yang · Journal of Public Relations Research · 2008 · 305 citations

Business, Higher Education, Marketing +15

Effects of Reputation, Relational Satisfaction, and Customer–Company Identification on Positive Word-of-Mouth Intentions

Soo Yeon Hong, Sung‐Un Yang · Journal of Public Relations Research · 2009 · 213 citations

Business, Marketing, Marketing Management +13

Effects of Narratives, Openness to Dialogic Communication, and Credibility on Engagement in Crisis Communication Through Organizational Blogs

Sung‐Un Yang, Minjeong Kang, Philip R. Johnson · Communication Research · 2010 · 208 citations

Social Sciences, Communication, Social Psychology +13

The effect of bad reputation: The occurrence of crisis, corporate social responsibility, and perceptions of hypocrisy and attitudes toward a company

KyuJin Shim, Sung‐Un Yang · Public Relations Review · 2015 · 200 citations

Management, Corporate Governance, Social Psychology +14