Soo Yeon Hong

Effects of Reputation, Relational Satisfaction, and Customer–Company Identification on Positive Word-of-Mouth Intentions

Soo Yeon Hong, Sung‐Un Yang · Journal of Public Relations Research · 2009 · 213 citations

Business, Marketing, Marketing Management +13

The influence of customer use of corporate websites: Corporate social responsibility, trust, and word-of-mouth communication

Soo Yeon Hong, Hyejoon Rim · Public Relations Review · 2010 · 71 citations

Management, Marketing, Marketing Management +16

The influence of corporate social responsibility and customer–company identification on publics’ dialogic communication intentions

Soo Yeon Hong, Sung-Un Yang, Hyejoon Rim · Public Relations Review · 2009 · 49 citations

Social Sciences, Communication, Marketing +9

Public Engagement in Supportive Communication Behaviors toward an Organization: Effects of Relational Satisfaction and Organizational Reputation in Public Relations Management

Soo Yeon Hong, Sung‐Un Yang · Journal of Public Relations Research · 2011 · 49 citations

Social Sciences, Communication, Organizational Behavior +13

Explicating crisis coping in crisis communication

Yan Jin, Soo Yeon Hong · Public Relations Review · 2010 · 42 citations

Social Sciences, Communication, Communication Theory +11