The influence of customer use of corporate websites: Corporate social responsibility, trust, and word-of-mouth communication

The One Number You Need to Grow

Lopo L. Rego, Neil Morgan · Harvard business review · 2004 · 2.1K citations

Social Sciences, Mathematics, Growth Management +2

The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents

L. Jean Harrison‐Walker · Journal of Service Research · 2001 · 1.6K citations

Business, Marketing, Marketing Management +5

The Reputation QuotientSM: A multi-stakeholder measure of corporate reputation

Charles J. Fombrun, Naomi A. Gardberg, Joy M Sever · Journal of Brand Management · 2000 · 1.3K citations

Management, Corporate Governance, Strategic Management +16

Relationship building and the use of Web sites: How Fortune 500 corporations use their Web sites to build relationships

Hyojung Park, Bryan H. Reber · Public Relations Review · 2008 · 170 citations

Social Sciences, Organization Studies, Organizational Behavior +13

Reliability and Validity of Organization-Public Relationship Measurement and Linkages among Relationship Indicators in a Membership Organization

Eyun‐Jung Ki, Linda Childers Hon · Journalism & Mass Communication Quarterly · 2007 · 105 citations

Social Sciences, Organization Studies, Organizational Behavior +13