Concepedia

Min-Ji Choe

MC

2

Publications

397

Citations

2

H-Index

2018

Active since

Affiliations

Hallym University(Current)

Min-Ji Choe is an author at Hallym University specializing in interactive marketing, technology diffusion, and innovation adoption.

Top concepts

EmotionBusinessMarketingInnovationManagementPsychologyTechnologyOnline GamesSocial BehaviorSocial Identity

Publications per year

2018–2020

2

Publications

2

The role of wishful identification, emotional engagement, and parasocial relationships in repeated viewing of live-streaming games: A social cognitive theory perspective

Joon Soo Lim, Min-Ji Choe, Jun Zhang et al. · Computers in Human Behavior · 2020 · 369 citations

Repeated Viewing, Social Identity, Behavioral Sciences +13

Combined Model of Technology Acceptance and Innovation Diffusion Theory for Adoption of Smartwatch

Min-Ji Choe, Ghee-Young Noh · International Journal of Contents · 2018 · 28 citations · Full text

Technology Diffusion, Innovation Diffusion Theory, Innovation Adoption +15

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