15
Publications
520
Citations
12
H-Index
2011
Active since
Che Aniza Che Wel is an author at National University of Malaysia specializing in business, management, and marketing.
Top concepts
ManagementBusinessMarketingConsumer ResearchCustomer SatisfactionBrand ManagementSocial SciencesCustomer ServiceConsumer BehaviorBehavioral Science
Publications per year
2011–2021
15
15
Nor Asiah Omar, Ruzita Abdul Rahim, Che Aniza Che Wel et al. · Intangible Capital · 2014 · 90 citations · Full text
Behavioral Decision Making, Credit Card Holders, Social Psychology +18
Nor Asiah Omar, Che Aniza Che Wel, Norzalita Abd Aziz et al. · Measuring Business Excellence · 2013 · 41 citations
Customer Experience, Customer Satisfaction, Value Theory +19
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