Craig C Julian

Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance

Jay Weerawardena, Aron O’Cass, Craig C Julian · Journal of Business Research · 2005 · 424 citations

Management, Innovation Management, Strategic Management +17

Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters

Aron O’Cass, Craig C Julian · European Journal of Marketing · 2003 · 253 citations

Business, Marketing, Marketing Management +14

Export Marketing Performance: A Study of Thailand Firms

Craig C Julian · Journal of Small Business Management · 2003 · 115 citations

Business, Marketing, Marketing Management +14

The Role of Customer‐contact Personnel in the Marketing of a RetailBank′s Services

Craig C Julian, B. Ramaseshan · International Journal of Retail & Distribution Management · 1994 · 100 citations

Business, Marketing, Marketing Management +13

The Impact of Barriers to Export on Export Marketing Performance

Craig C Julian, Zafar U. Ahmed · Journal of Global Marketing · 2005 · 89 citations

Business, International Business, Marketing Management +16