Export Marketing Performance: A Study of Thailand Firms

Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures

S. Tamer Çavuşgil, Shaoming Zou · Journal of Marketing · 1994 · 2K citations

Business, Marketing, Marketing Management +10

Equity Joint Ventures and the Theory of the Multinational Enterprise

Paul W. Beamish, John C. Banks · Journal of International Business Studies · 1987 · 689 citations

Business, International Business, International Management +14

The effects of industry growth and strategic breadth on new venture performance and strategy content

Patricia P. McDougall, Jeffrey G. Covin, Richard B. Robinson et al. · Strategic Management Journal · 1994 · 511 citations

Business, Strategic Management, Strategy +15

An Empirical Investigation of the Factors Influencing Exporting Success of Brazilian Firms

Carl Huish Christensen, Ângela da Rocha, Rosane K. Gertner · Journal of International Business Studies · 1987 · 419 citations

Business, International Business, Strategic Management +16

Survey Errors and Survey Costs.

P. G. Edwards, Robert M. Groves · Journal of the Royal Statistical Society Series D (The Statistician) · 1991 · 310 citations

Social Sciences, Economics, Behavioral Economics +16