Concepedia

Export Marketing Capability

Export Marketing Capability is a strategic firm-level construct denoting the integrated set of skills, resources, and processes enabling a firm to effectively identify, reach, and serve foreign customer segments through tailored marketing strategies and cross-border value propositions.

122

Publications

10.1K

Citations

253

Authors

148

Institutions

Publications per year

2017–2026

26

Parents

Publications

122

Marketing strategy determinants of export performance: a meta-analysis

Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee · Journal of Business Research · 2002 · 785 citations

, , +14

Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

Janet Y. Murray, Gerald Yong Gao, Masaaki Kotabe · Journal of the Academy of Marketing Science · 2010 · 570 citations

, , +17

Internal Determinants of Export Marketing Behavior: An Empirical Investigation

S. Tamer Çavuşgil, John R. Nevin · Journal of Marketing Research · 1981 · 526 citations

, , +16

Export marketing strategy implementation, export marketing capabilities, and export venture performance

Neil A. Morgan, Constantine S. Katsikeas, Douglas W. Vorhies · Journal of the Academy of Marketing Science · 2011 · 506 citations

, , +16

Firm and management characteristics as discriminators of export marketing activity

S. Tamer Çavuşgil, Jacob Naor · Journal of Business Research · 1987 · 447 citations

, , +14

1–5 of 122

Authors

253

  1. CS
    Constantine S. Katsikeas

    University of Leeds, United Kingdom

    7 publications · 1.9K citations

    7

    h-index

  2. LC
    Leonidas C. Leonidou

    University of Cyprus, Cyprus

    5 publications · 1.2K citations

    5

    h-index

  3. CC
    Craig C Julian

    Southern Cross University, Australia

    5 publications · 356 citations

    5

    h-index

  4. ST
    S. Tamer Çavuşgil

    Michigan State University, United States

    4 publications · 1.2K citations

    4

    h-index

  5. DC
    Dave Crick

    University of Ottawa, Canada

    4 publications · 117 citations

    4

    h-index

1–5 of 253

Institutions

148

  1. University of Leeds

    Leeds, United Kingdom

    7 h-index

    7 publications

    1.1K citations

  2. University of Cyprus

    Nicosia, Cyprus

    6 h-index

    8 publications

    1.6K citations

  3. University of Wales

    Cardiff, United Kingdom

    4 h-index

    4 publications

    205 citations

  4. Sheffield Hallam University

    Sheffield, United Kingdom

    3 h-index

    4 publications

    313 citations

  5. Pennsylvania State University

    State College, United States

    3 h-index

    3 publications

    189 citations

  6. University of Toledo

    Toledo, United States

    3 h-index

    3 publications

    132 citations

  7. Hospital Universiti Sains Malaysia

    Kota Bharu, Malaysia

    3 h-index

    3 publications

    45 citations

  8. De Montfort University

    Leicester, United Kingdom

    3 h-index

    4 publications

    130 citations

1–8 of 148

Venues

  1. International Marketing Review

    14 publications · 1.7K citations

    12

    h-index

  2. Journal of Business Research

    JBR · 8 publications · 1.5K citations

    8

    h-index

  3. Journal of International Marketing

    6 publications · 947 citations

    6

    h-index

  4. Journal of Global Marketing

    6 publications · 285 citations

    6

    h-index

  5. European Journal of Marketing

    EJM · 5 publications · 321 citations

    5

    h-index

1–5