Nik Mohd Hazrul Nik Hashim

Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth

Amin Ansary, Nik Mohd Hazrul Nik Hashim · Review of Managerial Science · 2017 · 183 citations

Advertising, Brand Equity, Product Type +10

Entrepreneurial orientation and performance of SMEs: the roles of marketing capabilities and social media usage

Perengki Susanto, Mohammad Enamul Hoque, Najeeb Ullah Shah et al. · Journal of Entrepreneurship in Emerging Economies · 2021 · 115 citations

Digital Marketing, Entrepreneurship, Small Business Economics +17

Design, fabrication and testing of a PMMA-based passive single-cell and a multi-cell stack micro-DMFC

Nik Mohd Hazrul Nik Hashim, S.K. Kamarudin, Wan Ramli Wan Daud · International Journal of Hydrogen Energy · 2009 · 105 citations

Electrical Engineering, Engineering, Microfabrication +7

Negative and positive impact of internet addiction on young adults: Empericial study in Malaysia

Syed Shah Alam, Nik Mohd Hazrul Nik Hashim, Maisarah Ahmad et al. · Intangible Capital · 2014 · 59 citations · Full text

Internet Usage, Young Adults, Substance Use +17

Modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products

Abdullah Al Mamun, Farzana Naznen, Qing Yang et al. · Heliyon · 2023 · 56 citations · Full text