53
Publications
2.2K
Citations
26
H-Index
2007
Active since
Nor Asiah Omar is an author at National University of Malaysia specializing in marketing, management, and business.
Top concepts
ManagementMarketingBusinessConsumer ResearchCustomer SatisfactionConsumer BehaviorMarketing StrategyRelationship MarketingBrand ManagementPurchase Intention
Publications per year
2007–2024
53
53
Nor Asiah Omar, Muhamad Azrin Nazri, Mohd Helmi Ali et al. · Journal of Retailing and Consumer Services · 2021 · 238 citations · Full text
Risk Communication, Consumer Decision Making, Consumer Uncertainty +11
Nor Asiah Omar, Ruzita Abdul Rahim, Che Aniza Che Wel et al. · Intangible Capital · 2014 · 90 citations · Full text
Behavioral Decision Making, Credit Card Holders, Social Psychology +18
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