Concepedia

Loyalty Strategy

**Loyalty Strategy** is a retail marketing strategy that systematically targets existing customers with coordinated value propositions, incentives, and relationship-management activities designed primarily to strengthen their behavioral and attitudinal loyalty—such as repeat patronage, share of wallet, and advocacy—rather than to focus on customer acquisition.

308

Publications

22.6K

Citations

635

Authors

341

Institutions

Publications per year

2017–2026

98

Parents

Children

Publications

308

Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development

Peter C. Verhoef · Journal of Marketing · 2003 · 1.5K citations

, , +17

Loyalty-based management.

Frederick F. Reichheld · PubMed · 1993 · 1.3K citations

, , +17

Customer loyalty and customer loyalty programs

Mark Uncles, Grahame R. Dowling, Kathy Hammond · Journal of Consumer Marketing · 2003 · 844 citations

, , +13

Loyalty: A strategic commitment

John T. Bowen · Cornell Hotel and Restaurant Administration Quarterly · 2003 · 639 citations

, , +13

Customer retailer loyalty in the context of multiple channel strategies

David W. Wallace, Joan L. Giese, Jean L. Johnson · Journal of Retailing · 2004 · 600 citations

, , +14

1–5 of 308

Authors

635

  1. ST
    Sarah Tanford

    University of Nevada, Las Vegas, United States

    5 publications · 155 citations

    5

    h-index

  2. SS
    Stowe Shoemaker

    University of Nevada, Las Vegas, United States

    5 publications · 666 citations

    5

    h-index

  3. SZ
    Saeed Zolfaghari

    Toronto Metropolitan University, Canada

    5 publications · 109 citations

    5

    h-index

  4. JT
    John T. Bowen

    University of Nevada, Las Vegas, United States

    4 publications · 1.2K citations

    4

    h-index

  5. PC
    Peter C. Verhoef

    University of Groningen, Netherlands

    4 publications · 1.9K citations

    4

    h-index

1–5 of 635

Institutions

341

  1. University of Nevada, Las Vegas

    Las Vegas, United States

    10 h-index

    16 publications

    1.5K citations

  2. Michigan State University

    East Lansing, United States

    5 h-index

    8 publications

    420 citations

  3. Toronto Metropolitan University

    Toronto, Canada

    5 h-index

    10 publications

    218 citations

  4. University of Groningen

    Groningen, The Netherlands

    5 h-index

    10 publications

    1.2K citations

  5. INSEAD

    Fontainebleau, France

    5 h-index

    5 publications

    344 citations

  6. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    5 h-index

    10 publications

    744 citations

  7. Pennsylvania State University

    State College, United States

    4 h-index

    6 publications

    618 citations

  8. Old Dominion University

    Norfolk, United States

    4 h-index

    4 publications

    380 citations

1–8 of 341

Venues

  1. Journal of Consumer Marketing

    21 publications · 2.5K citations

    17

    h-index

  2. Journal of Business Research

    JBR · 9 publications · 556 citations

    9

    h-index

  3. Journal of Retailing and Consumer Services

    9 publications · 608 citations

    9

    h-index

  4. 6

    h-index

  5. Journal of Marketing

    JM · 6 publications · 2.1K citations

    6

    h-index

1–5