Concepedia

Loyalty Program Segmentation

Loyalty Program Segmentation is a strategic framework within loyalty strategy that classifies customers into distinct groups based on their behavioral and attitudinal engagement with a loyalty program to enable targeted rewards, communications, and retention initiatives.

17

Publications

1.2K

Citations

45

Authors

29

Institutions

Publications per year

2017–2026

5

Parents

Publications

17

The influence of loyalty programme membership on customer purchase behaviour

Lars Meyer‐Waarden · European Journal of Marketing · 2008 · 249 citations

, , +12

Seven Barriers to Customer Equity Management

David Bell, John Deighton, Werner Reinartz et al. · Journal of Service Research · 2002 · 176 citations

, , +17

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs

Praveen K. Kopalle, Yacheng Sun, Scott A. Neslin et al. · Marketing Science · 2012 · 153 citations

, , +17

Customer loyalty programs: are they fair to consumers?

Russell Lacey, Julie Z. Sneath · Journal of Consumer Marketing · 2006 · 138 citations

, , +15

Deriving and exploring behavior segments within a retail loyalty card program

Arthur W. Allaway, Richard M. Gooner, David Berkowitz et al. · European Journal of Marketing · 2006 · 95 citations

, , +17

1–5 of 17

Authors

45

  1. AW
    Arthur W. Allaway

    University of Alabama, United States

    2 publications · 108 citations

    2

    h-index

  2. DB
    David Berkowitz

    University of Alabama in Huntsville, United States

    2 publications · 108 citations

    2

    h-index

  3. DR
    Dennis R. Howard

    University of Oregon, United States

    2 publications · 110 citations

    2

    h-index

  4. SS
    Steven Selin

    West Virginia University, United States

    2 publications · 110 citations

    2

    h-index

  5. GD
    G. de Jong

    CRV (Netherlands), Netherlands

    1 publications · 18 citations

    1

    h-index

1–5 of 45

Institutions

29

  1. University of Alabama

    Tuscaloosa, United States

    3 h-index

    5 publications

    239 citations

  2. University of Parma

    Parma, Italy

    1 h-index

    2 publications

    64 citations

  3. Université Toulouse III - Paul Sabatier

    Toulouse, France

    1 h-index

    1 publications

    249 citations

  4. University of Southern Mississippi

    Hattiesburg, United States

    1 h-index

    1 publications

    23 citations

  5. University of Colorado Boulder

    Boulder, United States

    1 h-index

    1 publications

    153 citations

  6. Niigata University of International and Information Studies

    Niigata, Japan

    1 h-index

    1 publications

    22 citations

  7. INSEAD

    Fontainebleau, France

    1 h-index

    1 publications

    176 citations

  8. London Bridge Hospital

    London, United Kingdom

    1 h-index

    1 publications

    176 citations

1–8 of 29

Venues

  1. Journal of Consumer Marketing

    2 publications · 150 citations

    2

    h-index

  2. European Journal of Marketing

    EJM · 2 publications · 344 citations

    2

    h-index

  3. 1

    h-index

  4. Decision Support Systems

    1 publications · 36 citations

    1

    h-index

  5. Journal of Park and Recreation Administration

    JPRA · 1 publications · 22 citations

    1

    h-index

1–5